[摘要] 马可维奇商贸有限公司是一家主要从事男士休闲鞋生产销售的商贸有限公司，为迎合市场需求，在原有的基础上拓展相关电子商务渠道及线下实体店直营与加盟销售。本文主要从马可维奇电子商务的项目的进度管理和成本管理进行项目计划管理分析研究。首先是进度管理，从项目工作分解结构入手，具体到项目工作排序，通过项目单代号网络图，项目甘特图进行时间管理的分析。然后是成本管理，包括人力资源计划，网络运营成本和成本的总预算及控制方法的研究。最后是项目团队管理，通过制定KPI绩效考核来取得优异的团队绩效，最终实现团队目标。通过理论与实践相结合，研究国内中小企业如何通过电子商务渠道让自己的品牌走出去，打造全网营销模式。
[关键字] 电子商务 项目进度管理 项目成本管理 项目团队管理
Jinjiang Marco trading co., LTD., e-commerce project management
Abstract： Marco Albion Trading Co., Ltd. is mainly engaged in a men's casual shoes production and sales of Trading Co., Ltd., in order to meet the market demand, on the basis of the original expansion related e-commerce channels and offline entity shop straight battalion and affiliate sales. Marco Vecchi e-commerce project aims to develop its own brand, through lynx mall and other e-commerce sales platform for product sales, while multi-channel development, and to carry out the line store, to achieve the transfer of the brand strategy to the real brand. This paper mainly analyzes the project management and cost management of the project of Marco Vecchi electronic commerce. First, the progress management, from the project work breakdown structure of, specific to the project work order, through the project single code network chart, Gantt chart project for analysis of time management. Then it is the cost management, including the human resources plan, the network operation cost and the cost of the total budget and control method research. Finally, project team management, through the development of KPI performance assessment to achieve excellent team performance, and ultimately achieve team goals. Through the combination of theory and practice, the study of domestic SMEs how to make their own brand through e-commerce channels, to create the whole network marketing model.
Key word：The electronic commerce Project schedule management Project cost management Project team management
