The Korean folk food packaging design and development strategy
Abstract: at present, the development of China's Korean folk food contrasts the strengths and weakness, product packaging design
Of Chinese Korean folk food packaging decoration design, only keep the value of mining and utilization of folk culture, seize the regional characteristics, folk characteristics, the pursuit of innovation, quality, and the development of folk food to trough as soon as possible, opening up new folk food brands with the characteristic of yanbian region, yanbian folk food products and the development of the folk culture integration mode. Only in this way, will be conducive to the protection of the yanbian Korean Tibetan folk culture resources and inheritance, and the formation of effective folk food industry new economic growth point.
Key words: Chinese Korean food culture folk food packaging design
One, the origin and development of Chinese Korean folk food culture
1, Chinese Korean characteristic folk culture origin
"China is a nation to move in, since the middle of the 19th century, due to several years of famine in north Korea, together with government heavy surtaxes, victims were crossing the tumen river, the yalu river, a large number of migrating to China's northeast border areas, agriculture and live here. A large number of immigrants in China's unique geographical and historical environment, after a long period of production, living, and gradually formed a keep both inherent national tradition and the basic characteristics, and combine the Chinese color of new national community, Chinese Korean. In 1952, our country in the Korean nationality has the largest population, the largest concentration of yanbian area in jilin province has set up a national autonomous administration, yanbian Korean autonomous prefecture, from now on Korean has become an important member of the big family of Chinese nations".
Korean as a member of the family of the Chinese nation, both inherit and carry forward the tradition of their own culture, keep the ethnic way of life in the fine tradition and style, and live together with other ethnic brothers, in the process of common development, actively learn from the excellent culture of surrounding ethnic brothers, to meet with Chinese national features of the new way of life, so as to construct the both and the culture of the Korean peninsula has certain difference, cultural difference and other ethnic brothers in China life of Korean culture with Chinese characteristics, the overall characteristics and roughly embodied in simple and original culture with Chinese characteristics, regional differences, compound and compatibility, etc.
"Folk customs is the embodiment of the national life, and on the basis of different ethnic groups living space and a place to distinguish," the different wind in different customs "saying it is reflects the local characteristics of folk". Are of the same ethnic customs, but because of the different places and the change of history, even if the same ethnic customs will also present a lot of differences.
2, Chinese Korean folk food culture characteristics
Look from the national characteristics, yanbian is a miniature of the Korean nationality of China, especially in the aspect of food culture. "Yanbian, under the condition of the special geography, history, economy, inherited the traditional eating habits, is a blend of northeast han food flavor, derive the peninsula in the south of the diet style, forming the unique yanbian Korean food culture custom, its ShangTianRan, heavy food diet culture characteristics of malignant, melting, not only promoted the development of national culture, more abundant Chinese diet civilization".
Second, the Korean traditional food packaging status quo and existing problems
With the development of The Times and the change of history, the characteristics of Korean food gradually to the industrialization development direction. Korean table went into the supermarket, all kinds of dishes after delicate packaging out of yanbian, some products are even exported to at home and abroad. To promote the Korean food culture and promote local economic development has made due contributions. However, yanbian product packaging design, quality, level and the strength of the Korean traditional food industry rapid development has formed a great contrast. Each product packaging design style is the same, there is no Korean traditional features. The research and development of folk food has always been a very weak link in the food industry development of yanbian. Today, the development of yanbian folk food market there are many restricting factors in the process, such as; Product processing rough, packing grade low, old ideas, features, shortcomings. At the same time, the folk food production enterprises to private enterprises or individual operators with small space and the management method of small workshops. South in small scale, the strength is weak, the management of folk food varieties is relatively single, and processing of local products in areas such as the duck products still on the raw, rough product processing, packaging, lack of features, the inferior class. Folk food production and packaging has become a lag in the development of yanbian folk food factors, its development, research, sales, there exist many problems, such as serious affect the overall development of folk food.
The main cause of this phenomenon is:
Despise the specific requirements of the consumers. Folk food development, design, production enterprise to lack the understanding of the market economy, the folk food market research there is a certain language barriers, cultural barriers and capital barriers.
Market management is not standard. Because folk food just stepped into the stage of development, folk food sales not formed the scale, the lack of a large, formal production base and sales center. The lack of regulations, it is difficult to form effective market management mechanism; Lack of industry guidance, it is difficult to establish industry self-discipline mechanism. As a result, and inferior commodities flooding the market, the folk food image.
Brand awareness is weak. Folk food not fully attaches great importance to the brand building and brand protection. Less obvious characteristics, high grade of folk food packaging, the less attractive to consumers. The yanbian folk food enterprise income under the condition of sustainable growth, folk food accounted for the proportion of local product revenue growth is not big. The main reason is:
Heavy food product development, packaging backward ideas:
Look at the development of yanbian folk food industry in recent years, we will find that in the overall concept, folk food production enterprise product development, light food packaging decoration. Industry is generally believed that a good product, the consumer will buy sales, product will be good, coupled with the relatively low investment cost, high income, capital payback period is shorter, conducive to the development of the enterprise, while the development of product packaging is difficult, capital recovery risk is big, and property right protection. Due to this kind of idea root in folk in the development of the food industry for a long time, natural to yanbian folk food development by "cold", also the yanbian folk food packaging design research and development is relatively slow.
Folk packaging design lack of local characteristics:
Folk food production enterprise not form industrialization management scale, lack of supportive strength of enterprises. Folk food production, sales, mostly belong to the individual business, technology and capital insufficiency, the design of packaging pallet, product update slowly. In addition, the operator's management level is low, weak brand awareness. As a result, lead to yanbian has a first-class raw materials, but folk food packaging are not so good. Such as; The Korean traditional big sauce, convenient grim, pickled vegetables, rice cakes, biscuits, nutrition dog meat, chili sauce, soy sauce, MiTang folk food packaging process simple, mostly have characteristic, poorly made, low quality, obsolete ideas. So can't form a well-known brand.
Marketing disorder:
According to the 2002-2010 survey of yanbian local products fair, yanbian folk food markets lack of efficient management mechanism, unclear orientation of market main body. Independent production, supply and marketing, the most is still in the running state of the little cottage, lack of effective communication and collaboration, lead to market information cannot be accurate, rapid and effective circulation and feedback, the production can't adjust according to market changes. In addition, due to the small scale, insufficient funds, unable to large-scale publicity and promotions, cannot expand consumer cognition and perception of color folk food. The scattered individual businesses, difficult to form a certain scale and level, therefore, to develop flexible and in-depth marketing activities, this will have on the overall development of yanbian folk food market is very important.
Functional departments, professional and technical departments and enterprises lack of communication:
In recent years, the government functional departments investing to organize local products trade fair each year, but always get a satisfactory result. The main reason is that the lack of government functional departments, professional and technical exchanges and cooperation between departments and enterprises, lack of specialized guidance industry body. At the same time, the government functional departments, professional research departments also fragmented, yanbian folk food flowering results not only caused the embarrassing situation. Therefore, strengthening the government functional departments and professional communication between departments, enterprises. Encourage and support professionals and product developers actively participate in, and sets up a special research institute of industry guidance and technical training. Yanbian folk food development trough as soon as possible, along healthy development direction.
"From the perspectives of packaging design, packaging design is the design, text, color, relief, and other forms of art, highlight the characteristics of products and image, and strive for making, new patterns and shapes, clear, text and bright color decoration and beautification products, to promote product sales. Packaging decoration is a comprehensive science, is both a practical art, it is an engineering technology, is the organic combination of arts and crafts and engineering technology, and to consider marketing, consumer economics, consumer psychology and other disciplines".
"From an economic perspective, any the rise and development of an industry and the development and utilization of resources are closely related. As an important part of the third industry in the food processing industry is also inseparable from the development and utilization of folk culture". At the foot of changbai mountain, yanbian area is a natural potherb resource is very rich, for it carries on the comprehensive development and industrialization is to speed up the development of food processing industry, promote economic and social development of yanbian indispensable important component.
Products is increasing year by year in recent years, yanbian characteristics, and processed into products sold at home and abroad, such as, wild vegetables, native products of changbai mountain ginseng, deer antler, ganoderma lucidum, straight ladybell, black fungus, tricholoma matsutake, apple pears, green rice, bear bile and so on, and the folk custom in food kimchi, convenient, high-quality goods of dog is grim, traditional earth sauce, chili sauce, folk custom cakes, rice crust, drink in the changbai mountain mineral water, fruit drinks, traditional glutinous rice wine and so on. However, these goods are inferior in the level of processing, packaging design, no local characteristics and the strength of the Korean traditional food industry rapid development has formed a great contrast. Yanbian folk food great potential economic value, can be mining space is vast, if to be reasonable, scientific and effective development, will surely improve the yanbian folk food market development present situation, to make it on a new look.
This research from the Angle of consumer folk food and packaging the visual effect of quantitative research, thus to regional or folk food enterprise development to provide reference of quantitative method. According to the analysis of folk food theory, and the study of consumer buying behavior, considering the characteristics of folk food, build the evaluation index system of folk food packaging design. Mainly from the local characteristics, innovative, MinSuXing, value and easy to carry five aspects to evaluate folk food packaging.
1. To change the backward ideas, strengthen the brand awareness
Folk food sales accounted for the food industry, share of overall income, is one of the important measure of the food industry development. As a distinctive folk food development in improving yanbian Korean traditional food products sales income plays an important role. To promote the development of yanbian folk food market, we must emancipate the mind, change ideas, fully understand the strategic significance of products combined with traditional culture. Such as, can use development combined with production, packaging design and production process, characteristics and quality of the products, packaging materials and environmental protection combined with model, combined shopping function and aesthetic function, form a high quality service system, won widespread recognition and support of the society. In folk food development, the enterprise is the key link, the government's policy to encourage the social enterprise to through certain specialty development, enhance the vitality of its development, still can use the news media, spread ideas into society, to create a good policy for the development of folk food and social environment.
2. The characteristic orientation, to ensure the development scale
Folk food depends on the specific content of the product development characteristics and the class size, accurate, good market positioning helps develop popular folk food. During the development of yanbian folk food, can be in accordance with the characteristics of consumer groups for market segmentation, careful analysis and master all kinds of tastes, the correct market orientation, product positioning and price position. Such as inbound tourists in yanbian, Russian tourists to yanbian barbecue, grim, kimchi is love; And to the yanbian Korean tourists, because and have similar cultural origin in our country, they have a special liking to mountain delicacies, natural wild vegetables and other special products. In product development, therefore, to do according to the characteristics of different consumer market, to have a good sale.
3. The "folk" for the fulcrum to culture as the foundation, individuality packaging
"In the development of folk tourism, the many kinds of cultural conflict and fusion, as well as the commercial agent, must make the local national culture and form a new cultural patterns of change". Yanbian is Korean concentrated areas in China, although Chinese Korean folk cultural foundation datong with South Korea, north Korea's culture, but in many ways the Chinese Korean nationality has its own characteristics and development background. And formed unique Chinese Korean culture. Therefore, the development of yanbian folk food and positioning as a breakthrough point, to explore potential folk culture resources. Carry forward the Chinese Korean folk culture.
Folk food itself is special goods that integrating local, culture and times. Characteristic, is the soul of the goods. Product packaging design, therefore, to explore its cultural connotation, deeply to the Korean traditional diet culture of China, modern technology and combine the local material resources, design and produce a unique folk food brand, high grade, to make yanbian folk food markets regain vitality.
4. To consumers as the main body, to enhance product added value
To change the poor folk food development of yanbian or the phenomenon of market sales, we have to to consumers as the main body, strengthen the in-depth analysis and research of consumption market, production of the products consumers need. On the other hand, should pay attention to the specific requirements of the tourism consumers, folk food packaging decoration design should pay attention to fine, pay attention to the practicability, artistic quality, uniqueness, publicity, carry convenience. In addition, you can meet the aesthetic demands of tourists, enhance the grade of the products, increase the added value of products, convenient for tourists to taste or gifts to relatives and friends.
5. Set up a research and development institutions, to strengthen the cooperation with colleges and universities
Set up research and development institutions, to strengthen the cooperation with colleges and universities, promote the development of yanbian folk food, concrete from the following several aspects: (1) set up a special folk food production base. Folk food production base construction, should be based on the existing economic and manufacturers, choose one or two basic production base, drive near the township enterprise production. (2) the proposed "yanbian folk food development institutions" or "yanbian folk food science and technology development foundation". Led by the department in charge of, related department of comprehensive coordination, jointly set up a special association or foundation, support the development and production of folk food. (3) in yanbian university academy of fine arts research institute set up a special folk food packaging design. For a long time, because of the lack of high-level professionals, yanbian is folk food packaging design their own experience, difficult to rise to the system, the high grade of development mode. Therefore, can be in colleges and universities or research institutions encourage folk food packaging design competition, on the one hand, the development of folk food scientific reasoning and reasonable guide; On the other hand, increase the technological content of the packing process, improve the taste, reduce pollution, hitting a yanbian unique folk food brands and packaging decoration design.
Yanbian is a miniature of the Korean nationality of China, especially in the aspect of food culture. Yanbian, under the condition of the special geography, history, economy, inherited the traditional eating habits, is a blend of northeast han food flavor, derive the peninsula in the south of the diet style, form the unique yanbian Korean food culture custom.
Chinese Korean folk diet is well received in the consumer and the market from the start and has been widely accepted by the specification as a new kind of characteristic folk food development, has a huge market potential and broad prospects for development. Folk food should be along with the development of the folk culture and development. The rapid development of the folk food without a good ecological environment, yanbian folk food packaging design features of development should base on love nature, protect nature, use of the principle of nature, enjoy nature. Fully embodies the development of modern catering industry trends and direction.
Characteristic, is the soul of the goods. Product packaging design, therefore, to explore its cultural connotation, deeply to the Korean traditional diet culture of China, modern technology and combine the local material resources, design and produce a unique folk food brand, high grade, to make yanbian folk food markets regain vitality. Product packaging design ideas from the Chinese Korean folk culture as the breakthrough point. Can make use of modern technology, simulation or folklore art, design elegant packaging container, which represent the Chinese Korean folk culture, to highlight its local characteristics. If folk food packaging design with traditional culture as the core and the source, there will be a long life and high value.
朝鲜族民俗食品包装设计开发策略
摘要：目前，中国朝鲜族民俗食品业的发展强势与产品包装设计弱势形成极大的反差
中国朝鲜族民俗食品包装装潢设计中只有不断地挖掘和利用民俗文化的价值，抓住地域特点、民俗特色，追求创新、注重质量，民俗食品的开发才能尽快走出低谷，开辟新的具有延边朝鲜族地域特色的民俗食品品牌，使延边民俗食品业造成商品与民俗文化一体化的发展模式。只有这样，才能有利于延边朝鲜藏民俗文化资源的保护和传承，并能有效的形成民俗食品产业新的经济增张点。
关键词：中国朝鲜族 饮食文化 民俗食品 包装设计
一、中国朝鲜族民俗饮食文化的产生与发展
1、中国朝鲜族特色民俗文化渊源
“中国朝鲜族是一个迁入民族，从19世纪中叶开始，由于朝鲜北部连年灾荒，加之官府沉重的苛捐杂税，灾民纷纷跨越图们江、鸭绿江等界河，大批迁徙到中国东北边疆地区，在此开荒种田、赖以生存。大量移民在中国独特的地理、历史环境中，经过长期的生产、生活，逐渐形成了一个既保持固有民族传统和基本特征，又融合了中国色彩的新民族共同体——中国朝鲜族。1952年，我国在朝鲜族人口最多、聚居最集中的吉林省延边地区设立了民族自治行政机构——延边朝鲜族自治州，从此朝鲜族成为中国民族大家庭的重要成员”。
朝鲜族作为中华民族大家庭的成员之一，既继承和发扬了自己固有的传统文化，保持了民族生活方式中的优良传统和民族风格，又在同其他兄弟民族共同生活、共同发展的过程中，积极汲取周边兄弟民族的优秀文化，以适应具有中国多民族特色的新型生活方式，从而建构了既与朝鲜半岛生活文化有一定的差异，又和我国其他兄弟民族生活文化有区别的具有中国特色的朝鲜族生活文化，其总体特征与中国特色大致体现为朴素性与原文化性、地域性差异、复合性与兼容性等。
“民俗风情是民族生活的体现，并因民族的生存空间不同而有地方的区分，“十里不同风，百里不同俗”的俗语正是体现了民俗的地方性特征”。同一民族的风俗习惯是相近的，但由于居住地域的不同和历史的变迁，即使同一民族的风俗习惯也会呈现很大差异。
2、中国朝鲜族民俗饮食文化特点
从民族特征上看，延边朝鲜族可以说是中国朝鲜族的一个缩影，在饮食文化方面尤为如此。“延边朝鲜族在特殊的地理、历史、经济条件下，继承了传统饮食习惯、融合了东北汉族饮食风味、汲取了半岛南部的饮食风格，形成独具特色的延边朝鲜族饮食文化风俗，其尚天然、重食疔、融多元的饮食文化特征，不仅促进了民族文化发展，更丰富了中华饮食文明”。
二、朝鲜族传统食品包装现状及存在的问题
随着时代的发展与历史的变迁，朝鲜族的特色食品逐步向产业化的发展方向迈进。朝鲜族饭桌上的各种菜肴经过精致包装走进了超市，走出了延边，有些产品甚至远销国内外。为弘扬朝鲜族饮食文化和振兴地方经济的发展做出了应有的贡献。但是，延边产品包装设计创意、质量、水平与朝鲜族传统食品业飞速发展的强势形成了极大的反差。各产品的包装设计风格大同小异，根本没有朝鲜族传统特色。民俗食品的开发与研究始终是延边食品业发展中非常薄弱环节。目前，延边民俗食品市场发展过程中存在着诸多制约因素，如；产品加工粗糙、包装档次低、创意陈旧、无特色等缺点。同时，民俗食品生产企业多以民营企业或个体经营者多采用小铺面、小作坊的经营方式。南于规模小、实力弱，所经营的民俗食品品种类较为单一，而且，对山珍等地方土特产产品的加工还停留在初加工上，产品加工粗糙，包装一般，缺乏特色，档次低劣。民俗食品生产与包装已成为延边民俗食品业发展中的一个滞后因素，其开发、研制、销售等方面均存在诸多问题，严重的影响了民俗食品业的整体发展。
造成这种现象的主要原因是：
轻视消费者的特殊需求。民俗食品开发、设计、生产企业对市场经济缺乏足够的认识，民俗食品的市场调查存在着一定的语言障碍、文化障碍和资金障碍。
市场经营不规范。由于民俗食品刚刚进入开发阶段，民俗食品销售没有形成规模，缺乏大型、正规的生产基地和销售中心。缺乏规范管理，很难形成有效的市场管理机制；缺乏行业指导，行业自律机制很难建立。其结果是伪劣商品充斥市场，民俗食品形象受损。
品牌意识薄弱。民俗食品没有充分重视品牌建设和品牌保护。特色明显、品位高的民俗食品包装少，对消费者的吸引力不大。在延边民俗食品企业收入可持续增长的情况下，民俗食品收入占地方产品收入的比重的增长并不大。其主要原因是：
重食品开发，轻包装的落后观念：
审视近年来延边民俗食品业的发展，我们会发现在整体观念上，民俗食品生产企业重产品开发，轻食品包装装潢环节。行业普遍认为有好的产品，消费者就会来买、产品销路就会好，再加上投资成本相对较低，收益高，资本回收期也比较短，有利于企业的发展，而产品包装的开发难度大、资本回收的风险大，且产权保护难。由于此种观念长期根存于民俗食品业发展过程中，自然让延边民俗食品的开发受到“冷落”，也致使延边民俗食品包装设计研发的相对迟缓。
民俗食品包装设计缺乏地域特色：
民俗食品的生产企业没有形成产业化的经营规模，缺乏支撑性的企业力量。民俗食品的生产、销售大多属于个体经营，技术与资金不足，设计包装简陋，产品更新换代缓慢。此外，经营者的管理水平低，品牌意识薄弱。因此，导致延边有着一流的原材料，但民俗食品包装却不尽人意。如；朝鲜族传统大酱、方便冷面、泡菜、米糕、饼干、营养狗肉、辣椒酱、酱油、米糖等民俗食品包装大都工艺简单，无特色，制作粗糙，质量低下，创意陈旧。因此无法形成知名品牌。
市场营销无序：
根据对2002—2010年延边地方产品展销会的调查了解，延边民俗食品市场缺乏高效的管理机制，市场主体定位不清。生产、供应、销售各自为政，多数还处于小作坊式的经营状态，缺乏有效地协作和沟通，导致市场信息无法准确、快速、有效的进行流通和反馈，生产不能根据市场变化来及时调整。此外，由于规模小、资金不足，无法进行大规模的宣传和促销活动，不能扩大消费者对民俗色食品的认知和感知。这种零散的个体经营，难以形成一定的规模和档次，因此，开展灵活、深入地营销活动，这将对延边民俗食品市场的整体发展极为重要。
职能部门、专业技术部门与企业缺乏沟通：
近年来，政府职能部门每年投入重金组织地方产品展销会，但始终得不出满意的结果。其主要原因是，缺乏政府职能部门、专业技术部门和企业之间的交流与合作、缺乏行业机构的专门指导。同时，政府职能部门、专业研究部门也各自为政，造成延边民俗食品只开花不结果的尴尬局面。因此，加强政府职能部门与专业部门、企业之间的交流。鼓励和支持专业人士和产品开发者的积极参与，并设立专门的研究机构进行行业指导和技术培训。使延边民俗食品开发尽快走出低谷，沿着健康的发展方向迈进。
“从包装设计角度分析，包装设计是以图案、文字、色彩、浮雕等艺术形式，突出产品的特色和形象，力求造型精巧、图案新颖、色彩明朗、文字鲜明，装饰和美化产品，以促进产品的销售。包装装潢是一门综合性科学，既是一门实用美术，又是一门工程技术，是工艺美术与工程技术的有机结合，并考虑市场学、消费经济学、消费心理学及其它学科”。
“从经济学角度分析，任何一个产业的崛起与发展都和资源的开发与利用密切相关。作为第三产业重要组成部分的食品加工业也离不开民俗文化的开发与利用”。长白山脚下延边是天然野菜资源十分丰富的地区，对它进行综合开发与产业化是加快发展食品加工业，促进延边经济社会建设不可缺少的重要组成部分。
近年来，延边特色产品种类逐年增加，并加工成商品远销国内外，如，土特产品中的野山菜类、长白山人参、鹿茸、灵芝、沙参、黑木耳、松茸、苹果梨、绿色大米、熊胆等，还有民俗食品中的泡菜类、方便冷面、精品狗肉、传统土酱、辣椒酱、民俗糕点、锅巴等，饮品中的长白山矿泉水、各种果品饮料、传统糯米酒等等。但是，这些产品的加工水平低劣、包装设计无地域特色与朝鲜族传统食品业飞速发展的强势形成了极大的反差。延边民俗食品的经济价值潜力巨大，可待挖掘的空间广阔，若对其进行合理、科学、有效的开发，必定会改善延边民俗食品市场的发展现状，使其呈现新的面貌。
本研究从消费者的角度对民俗食品与包装的视觉效果进行定量研究，从而为地区或企业的民俗食品开发提供可参考的定量方法。根据对民俗食品理论的分析，以及对消费者购买行为的研究，考虑到民俗食品的特点，构建了民俗食品包装设计评价指标体系。主要从地方特色、创新性、民俗性、价值和便于携带性五个方面对民俗食品包装进行评价。
1.转变落后观念，强化品牌意识
民俗食品销售收入占食品业总体收入份额的高低，是衡量食品业发展状况的重要标准之一。作为有特色的民俗食品——朝鲜族传统食品的发展在提高延边产品销售收入中起着重要的作用。要促进延边民俗食品市场的发展，就一定要解放思想，转变观念，充分认识商品与传统文化结合的战略意义。如，可以采用开发与生产结合、包装设计与制作工艺、特色与产品质量、包装材料与环保结合等模式，将购物功能与审美功能合二为一，形成优质服务体系，获得社会的广泛认可和支持。在民俗食品的开发中，企业是中心环节，政府要通过一定的政策来鼓励社会企业开发特色食品，增强其开发活力，还可以利用新闻媒体，把思想传播到社会中去，为民俗食品的发展创造良好的政策和社会环境。
2.特色定位、确保发展规模
民俗食品的特色决定着开发产品的具体内容和档次规模，准确，良好的市场定位有助于开发出畅销的民俗食品。在延边民俗食品的开发中，可依照消费群体的特点进行市场细分，认真分析和掌握各类消费者的口味，正确进行市场定位、商品定位和价格定位。如在延边的入境旅游者中，俄罗斯游客对延边的烧烤、冷面、泡菜比较喜爱；而到延边的日韩游客，由于和我国有相近的文化渊源，他们对山珍、天然野菜等特产品情有独钟。因此，在产品开发上要做到针对不同的消费市场的特点来进行，才能有好的销路。
3.“民俗”为支点，以文化为根基，突出包装个性
“在民俗旅游发展过程中，多种文化的冲突和融合，以及商业化的动因，必然使本土民族文化的产生变迁和形成新的文化模式”。延边是中国朝鲜族主要聚集地区，中国的朝鲜族民俗文化根基虽然大同与韩国、朝鲜的文化，但在很多方面中国朝鲜族有其自身的特点和发展背景。并形成了独有的中国朝鲜族文化。因此，延边民俗食品的开发与定位要以此为切入点，大力发掘潜在的民俗文化资源。弘扬中国朝鲜族民俗文化。
民俗食品本身就是特色商品，它集地方性、文化性和时代性于一体。特色，是商品的灵魂。因此，产品包装设计要深刻挖掘其文化内涵，将中国朝鲜族的传统饮食文化、现代的工艺技术和当地的物质资源结合起来，设计和制造出独具特色、品位较高的民俗食品品牌，才能使延边民俗食品市场重获生机。
4.以消费者为主体，提高产品附加值
要改变延边民俗食品开发不佳或市场销售乏力的现象，就需以消费者为主体，加强对消费市场的深入分析和研究，生产出消费者需要的产品。另一方面，要注重旅游消费者的特殊需求，民俗食品的包装装潢设计应注重精致，注重将实用性、艺术性、独特性、宣传性、携带方便性有机结合。此外，还可以满足旅游者的审美要求，提高商品的档次，增加商品的附加值，便于游客品尝或向亲友赠送。
5.设立研发机构，加强与高校的合作
设立研发机构，加强与高校的合作，促进延边民俗食品业发展，具体可以从以下几个方面着手：(1)设立专门的民俗食品生产基地。民俗食品生产基地的建设，应立足于现有的经济与生产厂家，选择一两个基本的生产基地，带动附近的乡镇市企业生产。(2)建议成立“延边民俗食品开发机构”或“延边民俗食品科技开发基金会”。由主管部门牵头，相关综合部门配合，共同成立专门的协会或基金会，扶持民俗食品的开发和生产。(3)在延边大学美术学院设立专门的民俗食品包装设计研究机构。长期以来，由于缺乏高层次专业人才，延边民俗食品包装设计都是企业自身经验导向，难以上升为系统的、高品位的开发模式。因此，可通过在高校或研究机构内鼓励开展民俗食品包装设计创意比赛，一方面，对民俗食品的开发进行科学论证与合理引导；另一方面，加大包装工艺的科技含量，提高品味，减少污染，创出延边独有的民俗食品品牌和包装装潢设计品牌。
延边朝鲜族可以说是中国朝鲜族的一个缩影，在饮食文化方面尤为如此。延边朝鲜族在特殊的地理、历史、经济条件下，继承了传统饮食习惯、融合了东北汉族饮食风味、汲取了半岛南部的饮食风格，形成独具特色的延边朝鲜族饮食文化风俗。
中国朝鲜族民俗饮食一开始就受到消费者的普遍欢迎和市场的广泛认同，说明作为一种新型特色民俗食品开发，有着巨大的市场潜力和广阔的发展前景。民俗食品发展应随着民俗文化的发展而发展。民俗食品业的快速发展离不开一个良好的生态环境，延边民俗食品包装设计的特色开发要立足于关爱自然、保护自然、利用自然、享受自然的原则。充分体现现代饮食业的发展潮流和方向。
特色，是商品的灵魂。因此，产品包装设计要深刻挖掘其文化内涵，将中国朝鲜族的传统饮食文化、现代的工艺技术和当地的物质资源结合起来，设计和制造出独具特色、品位较高的民俗食品品牌，才能使延边民俗食品市场重获生机。产品包装设计创意要从中国朝鲜族民俗文化为切入点。可以利用现代工艺技术，模拟民间传说或艺术的部分，设计出精美的包装容器，从而再现中国朝鲜族民俗文化，来突出其地域特色。民俗食品包装设计创意若以民族传统文化为核心和源泉，就会有长久的生命力和较高的价值。
