Copywriting skills

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For advertisers, they all hope that advertisements can achieve their target benefits. This requires that advertisements not only accurately target the target audience, but also have good creative materials. So, let’s talk about the tips for designing ads today:

   Mr. Copywriter accidentally got this copywriting method two years ago,

   I watched for a month and practiced in retreat for two years.

   Xiaocheng didn’t leave until yesterday,

   As I practice alone, I’m afraid it’s hard to improve,

   Therefore, I posted this mentality,

   I hope that the driver will be trained and then the Tianshan Miaofeng will compete with this seat.

   Not much to say! Hope!

   Every advertiser hopes that the advertisement can achieve the target benefit.

   When advertising,

   In addition to accurately targeting the target audience,

   also have good creatives,

   can further enhance the advertising effect.

   What is a ``good'' creative?

  What are the tips for designing advertisements?

  How to optimize advertising?

  Here is a summary of 7 key points to pay attention to when creating an advertisement.

   and 3 practical tips for advertising:

advertisement making

   Let’s take a look at the following 7 different material designs,

What is the difference between    in the visual effect

  How to concise and concise copywriting

1.

   font mix and match

  Through the mix and match combination of different fonts,

   can increase the sense of liveliness,

   will not be too rigid.

2.

   Short copy

  The time limit for netizens to concentrate (attentionspan)

   is only a few seconds.

   Remember, in general,

   No one will spend time looking at longer copywriting!

   3.

   guide click

   create elements that can be clicked by consumers,

   For example: creating a sense of time urgency,

   Use calls to action (Callstoaction), etc.

   4.

  The division of fonts

   Avoid placing text groups everywhere,

   This will increase the difficulty of reading,

   causes the message to be unable to communicate effectively.

   5.

   Copywriting that arouses the desire to click

   points out a clear selling point,

   Such as: using the "limited time limit" approach,

   can increase the urge to click!

   6.

  Use characters effectively

   According to statistics, there are photos of people

   (e.g. a photo of happy consumers and products,

   or better is the click-through rate of celebrity recommendation),

   is 20% higher than the picture without people.

  7.

  Simple colors

   Too complicated color matching,

   will make the small advertising area more complicated,

   Increase reading difficulty.

   Advertising

   The following three techniques can be used when advertising

   One advertisement, multiple materials

   prepare multiple sets of materials for the same advertisement,

   can be used for carousel,

   There are two meanings in this:

  Avoid consumer fatigue of the same advertisement

   More than two groups of materials are used to establish a control group,

   can test the pros and cons

   Regular renovation to avoid fatigue

  In order to avoid diminishing advertising effect due to fatigue,

   We still have to renovate all of them in a while

   Judging based on the delivery effect,

   usually renovated once a week

   lock the right target

   Target advertising audience:

   Make sure your target group is correct,

   Just imagine, no matter how good a video game advertisement is,

   can't attract women who love beauty

  In addition to the advertisements on Focus Media,

   can also choose to be more accurate than traditional advertising

   3 to 5 times higher redirect RTB ads

   Summary:

   Optimized creatives are very important,

   is one of the keys to the success or failure of advertising.

   If you take care of both

  Creativity, visual effects, copywriting, consumer psychology,

   will greatly increase the effectiveness of advertising!


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