基于价值链拆分的双重商业模式的战略选择Strategy Contingency Approach for Dual Business Model Based on the Separation of Value Chain

本文提出了基于价值链拆分的双重商业模式的战略分析框架

本文划分出（22）9种双重商业模式的战略选择

之后运用提出的理论对联想集团双模式的案例进行了分析

提出双重商业模式战略选择的可行性

） 摘要： 本文首先通过对30个双重商业模式案例的整理与分析

出了基于价值链的拆分

最后本文进一步提出了双模式的研究方向

根据价值链九种活动、两种商业模式冲突的性质和两种商业模式之间相似度这三个维度

） Abstract： By analysing 30 cases of dual business model, this paper proposed that dual business model not always means failures

Strategy contingency approach for dual business model based on the separation of value chain was proposed by analyzing coping strategy for dual business model

According to 9 activities of value chain, nature of conflicts between established business and the innovation, as well as similarity between the established business and the innovation, the three dimensions, this paper divided (22)9 strategy choices for dual business model

It is proposed the solution that before separating or integrating the activities of value chain, choosing the competitive ones is necessary

The case of Lenovo was analyzed by the theory

Lastly, this paper pointed the future research for dual business model, namely besides the separation of value chain, separation of factors of business model is also available

Keywords： dual business model;value chain;strategy contingency;Lenovo group 下载PDF阅读器 PDF全文下载： 初稿 （ 288 ） 作者简介： 通信联系人： 【收录情况】 中国科技论文在线： 周晨

 基于价值链拆分的双重商业模式的战略选择[EB/OL]

北京：中国科技论文在线

并提出先进行价值活动取舍再对剩下的价值活动进行分合的完整解决方案