To Hay Discuss the Domestic Studies on Green MarketingTo Hay Discuss the Domestic Studies on Green Marketing

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Su Jianfeng 2, ( 1、 College of Business Administration

) Abstract: Aiming at giving a simple appraisal, this paper summarized the current situation of domestic studies on green marketing

At the same time, it figures out the weak points of domestic studies and put forward some fields to study on in the future

Keywords: green marketing, green products, green consumption, current situation and issues, policy study 下载PDF阅读器 PDF全文下载: 初稿 ( 374 ) 作者简介: 通信联系人: 【收录情况】 中国科技论文在线: He Peixu

) 摘要: Aiming at giving a simple appraisal, this paper summarized the current situation of domestic studies on green marketing

At the same time, it figures out the weak points of domestic studies and put forward some fields to study on in the future

关键词: green marketing, green products, green consumption, current situation and issues, policy study He Peixu 1,*

Central South University

Central South University

2、 College of Foreign Languages

2、 College of Foreign Languages

( 1、 College of Business Administration

Hunan University

Hunan University

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