关键词： 和谐营销
我国学者从多个角度对和谐营销进行了论述
本文在对和谐营销的概念进行界定的基础上
） 摘要： 自国家提出和谐社会这一概念以来
从传统营销、绿色营销、关系营销、网络营销等营销理论的角度分析了和谐营销的营销理论基础
[2009-12-02]
http://www
paper
edu
cn/releasepaper/content/200912-67
发表期刊： 暂无
总览 评价 赵昌平 * （ 大连海事大学交通运输管理学院
） Abstract： Since the china government put forward the concept of a harmonious society, China\ns scholars from various angles discussed the Harmony of marketing
However, these studies have ignored the network characteristics of harmonious marketing, corporate psychological harmony and the relationship between the China\ns human characteristics and harmony marketing
In this paper, the concept of harmony marketing was defined, and the marketing theory base was discussed from the traditional marketing, green marketing, relationship marketing, network marketing, and also discussed the relationship between the harmony marketing theory and psychology, systematics, network science and Chinese cultural characteristics
At the same time the core factors of harmony marketing was discussed from the business marketing idea, business harmony relations with relevant organizations, the distribution balance of internal, new and old customers in a balanced growth equilibrium, a balanced organizational structure, staff human characteristics and psychological adjustment mechanism, enterprises ecological location in the network
Keywords： Harmony marketing;network links;the psychological mechanism;cultural characteristics of china 下载PDF阅读器 PDF全文下载： 初稿 （ 249 ） 作者简介： 通信联系人： 【收录情况】 中国科技论文在线： 赵昌平
和谐营销的理论基础与核心要素研究[EB/OL]
