提出了基于供应链的企业定位的思想
特别是响应型供应链的企业定位策略进行了探讨
指出传统定位策略的不足和基于供应链的企业定位的必要性
关键词: 供应链 定位 核心能力 Sunhongjie * ( Chongqing technology and Business university
) 摘要: 从传统定位理论和新的经济环境要求出发
并从业务精简、核心能力确定、匹配能力、合作信誉的培育、组织结构的调整和组织文化的重塑等方面就基于供应链
) Abstract: Based on the traditional orientation theory and the demand of new economic circumstance, the deficiency of the traditional orientation theory and the necessary of the new orientation theory based on supply chain are pointed out
So this paper puts forward an orientation theory based on supply chain, and discusses some strategies of operation cutting, core competence building, competence matching, credit culturing, and rebuilding of the organization
Keywords: Supply chain, Orientation, Core competence 下载PDF阅读器 PDF全文下载: 初稿 ( 524 ) 作者简介: 通信联系人: 【收录情况】 中国科技论文在线: 孙洪杰
基于供应链的企业定位策略研究[EB/OL]
北京:中国科技论文在线
[2007-02-01]
http://www
paper
edu
cn/releasepaper/content/200702-16